Be a destination, not a roadblock.

Now is the time to build your brand.

Be consistent.

Branding matters.

Be unique.

Have a vision.

Leverage tech.

Build your brand



Are you the best choice for students and prospective employees?

Are you the one telling your story, or is someone else doing it for you?

In the age of school choice, it is more important than ever to stand out from the crowd and become a destination.

Be the school of choice

 


School choice may be a contentious talking point, but there's no debating the value of owning your message and providing the best possible experience for your community.
The 3 Places Your Candidates are Looking
The 3 Places Your Candidates are Looking
Notebook Read the article
Making Budgets Beautiful
Making Budgets Beautiful
Notebook Read the article


From the business office to the classroom, the benefits of a consistent brand are tangible. Read these articles to get a sense of how a little marketing magic can improve your culture, your hiring process, and even your financial transparency.

"25% of all homebuyers list school quality as an influential factor in their decision-making process."

(National Association of REALTORS, 2015)
 

"41% of all job candidates search for information about culture before they apply."

(Talent Board, 2015)

 
10 Districts with Awesome Brands
10 Districts with Awesome Brands
Notebook Read the article
EdTech Playbook: The District Website
EdTech Playbook: The District Website
Notebook Read the article
On the Road: Episode 3
On the Road with Lauren: New Holstein, WI
Notebook Read the article
10 District Websites to Learn From
10 District Websites to Learn From
Notebook Read the article
8 Social Media Accounts to Learn From
8 Social Media Accounts to Learn From
Notebook Read the article
Your culture, values, and foundational principles are all unique. That's what makes our education system great. These schools and districts are doing whatever it takes to engage with their communities while promoting their value propositions to the outside world.

"It's important to have a vision of what you want to accomplish with technology when it comes to branding and culture. The vision must take into account the current culture and climate within the organization and set a well-defined goal of where you want to go with the new initiative."


Michael Lawrence, communications officer,
Seminole County Public Schools
District Branding
District Branding
Resume Watch the video
Seminole County Public Schools
Seminole County Public Schools
Notebook Read the article


Your technology can play a significant role in the reach of your brand. Explore these resources to learn more about the subtle ways in which the Skyward Family is getting the message out.

Want to learn more about how Skyward can help your branding initiatives?




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