EdTech Playbook: The District Website EdTech Playbook: The District Website

EdTech Playbook: The District Website

#Technology
by Casey Thompson
Casey Thompson Casey Thompson Web & Digital Media Manager
Read time:

You have a website. But is it doing you more harm than good?
 
The worlds of marketing and education have never been as closely entwined as they are today. School choice, family mobility, and a growing need to attract and retain high performers are just some of the factors driving this symbiotic relationship.
 
As you take steps to build your district’s brand, the one public-facing resource that will serve as the cornerstone for your efforts is the website. We’ve all seen the traditional, cookie-cutter template – those overwhelming, text-heavy home pages, the old menu drop-downs designed for who-knows-what audience, and the boxy, spreadsheet-looking layouts broken up by the occasional photo slideshow. It’s early-generation Web 2.0 – an archaic remnant of a very different Internet than the one we know today.
 
The path to a world-class website may not be clear at first glance, but it’s one that has been paved by those who came before. Let's take a look at the four most critical elements of an outstanding website. 

 

1) Navigation

 



2) Accessibility

 



3) Content

 



4) Branding

 



Find Your Inspiration


It's not always easy to visualize your next steps without some inspiration to draw from. To that end we scoured the Internet for ten stunning district websites from ten different states. Click the link below to see them for yourself:




 

Is your website looking better than ever? Is this playbook missing something? Let us know in the comments below!


 

Casey Thompson Casey Thompson Web & Digital Media Manager
Share this story:

Large Districts Large Districts


Recent Articles

Want More STEM Grads? End Math Tracking
Schools are passing over a population of potential STEM workers. There must be a better way. Erin Werra
 
Budget Entry Made Easier
This is how easy it could be to import your budget into your ERP system. Erin Werra
 
3 Strategies for Holistic Cybersecurity
How you can improve cybersecurity without investing in additional software. Austin Anderson
 



Share Facebook
Twitter
LinkedIn Email
X
Humanity 🤝 Technology
Edtech insight delivered directly to you.

AK12