10 Districts with Awesome Brands#Culture
by Erin WerraRead time:
No one is great at everything, but everyone should be known for something. These 10 school districts do an exceptional job of identifying why they are awesome, then using that value to create noteworthy brands. The result? Serious attraction potential for new families and qualified job candidates. Let’s take a peek into their worlds and identify the wide variety of branding tactics and value propositions.
First, a quick note: I have not worked for nor do I live near these districts. My perceptions as a complete outsider only serve as testament to the strength of the branding we’ll showcase. If a total stranger can understand your brand without ever visiting, you’ve probably nailed your social media and website messaging.
If you’re wondering how to get the word out about the outstanding things your district is doing today and every day, I’ll leave you with the words of Dr. Joe Sanfelippo (#gocrickets): “Find your audience. Build your brand. Celebrate kids.”
You know what to do next. 🎉
Follow-up Resource: Branding Your WebsiteTake a look at The EdTech Playbook: The District Website to get a little insight into branding your digital channels.
|Erin Werra Brand Booster|