Back to Skyward
EdTech Playbook: The District Website EdTech Playbook: The District Website

EdTech Playbook: The District Website

#Technology
John Jennings John Jennings Managing Editor
Read time:

You have a website. But is it doing you more harm than good?
 
The worlds of marketing and education have never been as closely entwined as they are today. School choice, family mobility, and a growing need to attract and retain high performers are just some of the factors driving this symbiotic relationship.
 
As you take steps to build your district’s brand, the one public-facing resource that will serve as the cornerstone for your efforts is the website. We’ve all seen the traditional, cookie-cutter template – those overwhelming, text-heavy home pages, the old menu drop-downs designed for who-knows-what audience, and the boxy, spreadsheet-looking layouts broken up by the occasional photo slideshow. It’s early-generation Web 2.0 – an archaic remnant of a very different Internet than the one we know today.
 
The path to a world-class website may not be clear at first glance, but it’s one that has been paved by those who came before. Let's take a look at the four most critical elements of an outstanding website. 

 

1) Navigation

 



2) Accessibility

 



3) Content

 



4) Branding

 



Find Your Inspiration


It's not always easy to visualize your next steps without some inspiration to draw from. To that end we scoured the Internet for ten stunning district websites from ten different states. Click the link below to see them for yourself:




 

Is your website looking better than ever? Is this playbook missing something? Let us know in the comments below!


 

John Jennings John Jennings Managing Editor
Share this story:

Large Districts Large Districts


Share Facebook
Twitter
LinkedIn Email
X
Humanity 🤝 Technology
Edtech insight delivered directly to you.

Recent Articles

5 Ways Edtech Companies Show Customers They Care
Technology doesn't have to feel cold! Here's how the best vendors show they care.  by Casey Thompson
 
2022 Reader Survey
13 questions. 5 minutes. We want you to review Advancing K12. by Casey Thompson
 
Making Data Work for People
Data is only as good as the insight it leads to and the headaches it prevents. by Erin Werra
 

Logo