
The Advancing K12 One-Page Pitch Series aims to help team members lead from within. We’ll package up big topics into a comprehensive, concise pitch ready to deliver to stakeholders.
This month we are exploring attendance letters. While the pandemic revealed a few paths to improvement in different K12 sectors, kids are still struggling to attend school for various reasons. One reason may be that grown-ups don’t understand how easy it is to slip into chronic absenteeism.
An average of just two absences a month can make a student chronically absent!
Luckily there is a proven psychology behind communicating absenteeism risks with parents, and even better: it can be automated! Learn the psychology behind how to make letters most effective and why they work, then explore how easy it can be to automate the process.

WHAT'S NEXT FOR YOUR EDTECH? The right combo of tools & support retains staff and serves students better. We'd love to help. Visit skyward.com/get-started to learn more.
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Erin Werra Blogger, Researcher, and Edvocate |
Erin Werra is a content writer and strategist at Skyward’s Advancing K12 blog. Her writing about K12 edtech, data, security, social-emotional learning, and leadership has appeared in THE Journal, District Administration, eSchool News, and more. She enjoys puzzling over details to make K12 edtech info accessible for all. Outside of edtech, she’s waxing poetic about motherhood, personality traits, and self-growth.