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A Social Guide to Skyward

John Jennings
John Jennings - Digital and Social Media Manager

A series of social media icons is lurking just above this text...

If you got here from our newsletter, you probably saw something similar in the footer...

When you scroll down to the bottom of this page – *poof* – more social media links!


We would love for you to be a part of our social communities, but what can you expect from each platform? Are all of them relevant to you, or would a select few provide more value than others? 

In this article, we'll examine the purpose and themes of these communication channels so you can have a better understanding of which ones might be worth your time. 


 

Twitter

The Twitterverse is home to all kinds of valuable content for the education community if you know where to look. We use this platform to share some of the most valuable blogs and articles from our website and around the web, follow along with popular education trends, and get involved in the conversation wherever we feel like we can add some value.
 
Twitter seems to be the least predictable social platform by nature. From students tweeting us about their overdue grades (sorry, but we can't really help there), to serious conversations about district initiatives, to compliments on the chapstick we hand out at tradeshows, we’re more than happy to talk about anything almost anything. 

With all that said, our favorite use of Twitter is when we get a chance to bring attention to positive media coverage and innovative ideas from you and your students.
 

 

LinkedIn

The world's largest professional networking hub allows us to connect with our community and encourage open dialogue on the issues that affect you most. Those who follow our company page receive updates from our news room, Advancing K-12 Edtech and Educator articles, and the occasional video overview. We also use this space to highlight new enhancements to Skyward solutions and bring attention to free training opportunities. 

LinkedIn


 

Facebook

As is the case with many of our personal lives, this tends to be the most intimate of our social media platforms. By “liking” us on Facebook, you’ll see the human side of Skyward as we recognize individual successes and share what’s happening in our offices.
 
Normally, we tend to agree with the line of thought that it’s bad form for companies to talk about themselves on social media, but Facebook is the one place where we feel comfortable shining a spotlight on our team’s activities and the community events that we’re so proud to be a part of. 
 
 

All of our offices - from MN to TX and everywhere in between - joined forces to Light It Up Blue for Autism Awareness day. Thanks to all who are participating around the world. Great fun for a great cause!

Posted by Skyward, Inc. on Thursday, April 2, 2015


 

Instagram

If it's not visual, it never happened. Such is the theme of recent trends in digital media consumption. “Around the World with Skyward” is the theme of our (relatively new) Instagram account. From user groups to on-site trainings, trade shows to job fairs, our travels bring us to some pretty interesting locations. Instagram gives us the opportunity to share some of the beautiful places where school districts are using Skyward.
 
Whether a professional-grade snapshot of picturesque scenery or a spur-of-the-moment selfie, we’ll always include a note about our current location and the reason we’re there.
 
Do you sometimes find yourself accessing Skyward in a less traditional setting? Send us your pictures and we’ll be more than happy to add them to our global scrapbook (with full credit, of course). 

 
 

Craig Kallenbach, one of our solution consultants, snapped this on his way to a #training session in Salina, KS.

A photo posted by Skyward (@skyward_inc) on





Of course, it is a rapidly changing world we live in and we are always looking to evolve – let us know in the comments if there is anything you'd like us to do more (or less) of on social media and we'll see if we can't make it happen.



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